Back 2 Basics Marketing
Full Service Marketing Agency

Full Service Marketing Agency

B2B Marketing Case Studies

B2B Marketing spends extensive time reviewing, researching and brainstorming marketing plans for each client. Whether your just looking for a new website or your needing a full package rebrand, B2B’s Marketing team diligently reviews every opportunity in marketing executing stellar plans with real results.

Primary Eye Care
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HR Block

H&R Block

H&R Block

Concept

The concept for H&R Block was to reach out to local communities and gain awareness of six new H&R locations in the area. Our goal was to mesh media with promotional tactics and reward common people for their good deeds. Why? B2B Marketing knows the value in rewarding people and the valuable returns you receive. Very often, people aren’t noticed for their daily “acts of kindness.” This gave us the chance to highlight and combine positive actions with positive results. It was a win-win situation for both parties while gaining trust and awareness along the way. We were able to build a foundation for networking by spreading the word to 2.5 million people. How’s that for a concept?!

H&R Block

Execution

Our client came to us with a concept and it all started with a logo. By identifying the DNA of the proposed promotion, we gave their idea a face that soon everyone would recognize. Executing press releases and getting the ball rolling on PR, B2B Marketing saturated the local markets with advertising about exciting news. We flooded the market with details about how everyone was welcome to participate in a rewarding event gaining recognition for both parties. From radio interviews to direct mail, the response was phenomenal. H&R Block was able to reach a wide span of demographics that made it one of their largest kick-off events for six new locations.

H&R Block

Results

A packet was sent out to all of the clients explaining the event and every detail. This included the initial press release to the final winner of each location and the award presentation that followed. 2.5 million people were reached and hundreds of good deeds were poured in on a daily basis. People were proud of their “random acts of kindness” and wanted to share it with everyone. The promotion was held for 4 months, which gave an ample amount of time for the client to establish a very large database of potential clientele in local and surrounding areas. It was a huge success and lots of fun for both parties.

H&R Block

Client Testimonials

“B2B Marketing went above and beyond with their creative ideas and directive to build a large database for us and gain hundreds of potential clients. Not only was it fun to listen to all the postive comments and kindness, but watching the business grow in mass numbers right before our eyes was even more exciting! What a huge success and we want to thank Michelle and her team for all their creative ideas and hard work.”