- February 4th, 2010
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SEO…Send Everyone Oxygen? See Elephants Outside? Stop Energy Outages?
Okay, so who’s tired of hearing about SEO? Raise your hands!! Half the time you probably can’t even remember what those letters stand for (Search Engine Optimization)… and what exactly does it mean?!!
Well, if you own a computer and have internet access, you’ve no doubt heard of Google; in fact, even if you don’t have a computer, unless you live in a cave, you’ve no doubt heard of Google! Google is one of many “search engines”(Bing is another); it helps us “search” for information using its really powerful “engine”. If you have a business or information on the internet, in order for people to find you easier than, say, your competitors, you need to optimize the job that is done by these “engines” by optimizing the information contained on your website, blog or advertising message.
Merriam-Webster defines “optimization” as:
…an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible.
If you have a business in this day and age with a website (and if you don’t have that, it’s amazing that you’re still in business!), you need to be familiar with Search Engine Optimization and what it is intended to do for you. If you want to type in search words and have Google, Bing or others pull up your business in the top ten links (or even the first few pages) found by their engines, you need SEO!
Ah…but were it only that easy! You need to know how to analyze the effectiveness of your website and where it ranks, what keywords to incorporate in your website and where to use them, create a site map, create internal links, frequently update and re-work your website content to entice the search engines, and on and on. Not to mention social media…Facebook, Twitter, LinkedIn…where you cultivate new friends and “followers”! How in the world can you accomplish all this and still run your business?
Before you start telling yourself (and others) that you can take care of it yourself, spend some time “searching” for your website, your competitors, and links to other information in your “field”. If you’re not on the first page and there are thousands upon thousands in your “search results”, you may want to reconsider that decision! You may want to hire us!